| Bathing Premium with the latest Crestia Collection |
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| Chennai, December 26, 2007: |
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| Parryware Roca Private Limited, No 1 bathroom solutions provider in India today launched the premium imported “Crestia Collection” in Chennai. The Crestia collection includes a wide range of imported sanitaryware and shower solutions that cater to the discerning Indian customer who is looking for “affordable luxury”. The Crestia collection constitutes 22 completely new products with international styling and attractive features. In addition to the new products, the existing products ensure that the slew of products from the Crestia Collection aggressively dominate the top end sanitaryware market in India. . |
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| At the launch, Mr. K.E. Ranganathan, Managing Director, Parryware Roca Private Limited said, “Crestia symbolizes the top-off-the-line or best-in-class. At the helm of design and style, Crestia Collection is an irresistible combination of international panache, elegance and affordability. From the trusted Parryware stable, the all new Crestia Collection promises to deliver ‘WOW’ bathrooms with superior high quality products and assured back up service. ” |
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| Mr. K.E Ranganathan, added, “The premium market for sanitaryware in India is today Rs 130 crores per annum. In this, Parryware brand already commands a 10% share. With the launch of Crestia Collection, we are confident of taking this market share to over 20% during the year 2008.” |
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| About Parryware Roca Private Limited |
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| Parryware Roca Private Limited is a 50:50 joint venture between EID Parry and Roca Sanitario. Headquartered in Chennai, India, Parryware Roca has under its fold the entire range of products that include vitreous sanitaryware, seat covers, plastic cisterns, bath tubs, kitchen sinks, electronic flushing systems and an imported range of bathroom products. Parryware is the first and only sanitaryware manufacturer in India to be conferred ‘Superbrand of India’ status. From being a sanitaryware brand, Parryware is transforming itself into a total bathroom solutions provider. |
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| ROCA is a leading player in the world in the business of the bathroom ceramics. ROCA has a commercial presence in more than 120 countries with a Group turnover amounting to approximately Euro 1.7 billion (Rs 8500 crores). ROCA is ranked World No.1 in the sanitaryware market. |
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| Roca has been ranked world No 1 and Parryware Roca ranked No. 10 in the world in the sanitaryware industry by Ceramics World in 2007. |
