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| Mumbai, September 29, 2008 |
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| Parryware Roca Private Limited, No 1 bathroom
solutions provider in India today launched the premium international
“Crestia Collection” in Mumbai. The Crestia collection constitutes 22
completely new products with international styling and attractive
features. |
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| The Crestia collection includes a wide range of
international sanitaryware and shower solutions that cater to the
discerning Indian customer who is looking for “affordable luxury”. In
addition to the new products, the existing products ensure that the slew
of products from the Crestia Collection aggressively dominate the top
end sanitaryware market in India. |
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| At the launch, Mr. Emilio Salazar, Managing
Director, Parryware Roca Private Limited said, “Crestia symbolizes
Parryware’s effort to constantly make its offerings contemporary and in
line with the needs of the changing Indian customer. From the trusted
Parryware stable, the all new Crestia Collection promises to deliver
‘WOW’ bathrooms with high quality products and assured back up service.” |
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| Mr. Salazar, added, “The premium market for sanitary
ware in India is today estimated at Rs 130 crores per annum, Parryware
commands a 10% share of the Premium segment. With the launch of Crestia
Collection, we are confident of further improving our share in this
segment in the coming months.” |
| The current market size for bathroom solution
products is Rs 900 crore, in which the organized sector accounts for Rs
500 crore while the rest is from the unorganized sector. Parryware is
witnessing a growth rate of 22 per cent. In the premium segment alone,
which is growing at 25 per cent, it has a market share of 20 per cent |
| About Parryware Roca Private Limited |
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| Parryware Roca Private Limited is owned by ROCA
Sanitario – a world leader in sanitary ware based in Barcelona, Spain.
Parryware Roca in India has the entire range of products that include
vitreous sanitaryware, seat covers, plastic cisterns, bath tubs, kitchen
sinks, and electronic flushing systems. Parryware is the first and only
sanitaryware Brand in India to be conferred ‘Superbrand of India’
status. From being a sanitaryware brand, Parryware is transforming
itself into a total bathroom solutions provider with the successful
launch of its Faucets range |
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| ROCA a World leader in the bathroom solutions market
has presence in more than 120 countries with a Group turnover amounting
to approximately Euro 1.7 billion (Rs 8500 crores). ROCA is ranked World
No.1 in the sanitaryware market |
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| Roca has been ranked world No 1 and Parryware Roca
ranked No. 9 in the world in the sanitaryware industry by Ceramics World
in 2008 |
